DIVERSITY: NOT AN OPTION. WE CONSIDER IT STANDARD.
Toyota
Driving the message of inclusion throughout a global organization.
Approach
Function as an extension of our Toyota partners by developing comprehensive understanding of the company’s diversity philosophy as well as the specific objectives and initiatives of each division and their group’s brand image.
Ensure alignment with Toyota Brand Standards while continually introducing improvements and innovation into processes and creative projects to reflect Toyota’s aspiration of having world-class standards for diversity and inclusion.
Success
Continual expansion of contractual relationship with Toyota each year since 2009 to currently include support for Supplier Diversity Purchasing, Corporate Diversity & Inclusion Communications, the Toyota & Lexus Minority Owners & Dealer Association, and the African American Business Strategy Group.
Project scope includes advertisements, award applications, displays, presentations, scripted talking points, editorial content, annual reports, event programs, promotional items, invitations, website design, internal and external newsletters, and signage.
Growth of account includes involvement in increasingly complex and in-depth communications projects as well as implementation of other market-facing activities including trade show collateral management.
