Meet the experts.
Donan
Elevating engineers to superstar status with sophistication and bit of humor.
Approach
Distinguish Donan in marketplace by shifting attention to the expert engineers at the firm, rather than the products and services the company provides.
Play to the eccentricities of the engineers with good-natured humor, without being disrespectful or silly.
Redevelop Donan.com with contemporary design and functionality to better reflect industry leadership.
Success
Meet the Expert campaign expanded to include multiple engineers as well as other team members to run full calendar year.
Improved navigability of site also allowed for analytics and metrics to monitor traffic spikes and optimize user activity.
